About Leonardo Habegger

Leonardo Habegger is an authority positioning strategist, author, serial entrepreneur, and creator of Authority Infinity™, known as ‘The Authority Guy.’
For more than 35 years, he has worked with experts worldwide to understand why some become recognized authorities while others remain invisible.
Professional Roles
- Authority positioning strategist
- Author and publisher
- Serial entrepreneur (founder or co-founder of 11 companies)
- Fourth-generation publisher (family lineage since 1900)
- Creator of Authority Infinity™
Some of this work is conducted privately with a small number of established experts through Authority Mastery™.
Authority & Track Record
- 35+ years in authority positioning
- Founder/co-founder of 11 businesses
- Author of Authority Positioning
- Recognized pioneer of book-based authority positioning
Authority in the Age of AI
Authority is now mediated by machines. Expertise must be clearly defined, structurally expressed, and machine-legible.
Visibility fades. Authority compounds.