About Leonardo Habegger

Leonardo Habegger is an authority positioning strategist, author, serial entrepreneur, and creator of Authority Infinity™, known as ‘The Authority Guy.’

For more than 35 years, he has worked with experts worldwide to understand why some become recognized authorities while others remain invisible.

Professional Roles

• Authority positioning strategist
• Author and publisher
• Serial entrepreneur (founder or co-founder of 11 companies)
• Fourth-generation publisher (family lineage since 1900)
• Creator of Authority Infinity™

Some of this work is conducted privately with a small number of established experts through Authority Mastery™.

Authority & Track Record

• 35+ years in authority positioning
• Founder/co-founder of 11 businesses
• Author of Authority Positioning
• Recognized pioneer of book-based authority positioning

Authority in the Age of AI

Authority is now mediated by machines. Expertise must be clearly defined, structurally expressed, and machine-legible.

Visibility fades. Authority compounds.